


The evolution of the terrestrial radio offering to embrace purpose-built applications has provided a tailored listening opportunity for audiences while also fulfilling the critical news source role. During sometimes confusing border closures, regional stations demonstrated the power that terrestrial radio still has to provide localised real-time content to those most in need while also being supported by local advertisers. While metropolitan stations saw a decline in revenue over 2020, regional radio was reported to have largely held on to its share. The talk show dominance of the AM bands is no surprise during challenging times as people sought insights regarding the latest issues as they occurred. Terrestrial radio has always been a trusted and reliable source of up-to-date and essential news in Australia during times of crisis, and COVID-19 was no exception. Much of 2020’s consumer surveying was cancelled due to COVID-19, but when surveying resumed in September, talk back radio grew its share to dominate radio listenership. Streaming will continue to see growth of 12.0 percent CAGR to 2025 based on the midpoint forecast scenario as podcasting and music streaming offer alternative ways to access audio content for consumers. As audiences return to more predictable listening patterns within key dayparts, terrestrial radio will see a recovery, however, it is not predicted to return to 2019 levels within the forecast period. The total segment declined 8.1 percent in 2020 to A$1.5 billion. As consumers’ choice for audio content increases, coupled with the 2020 decline in traditional radio revenue, the market is close to an even split between consumer and advertising revenue. This segment was traditionally led by linear radio delivered through terrestrial and digital audio broadcasting (DAB), with music, podcasts, and live radio streaming a small percentage of the industry. What was once referred to simply as “Radio” may now be better referred to as “Audio” as the competition for share of people’s time listening to content intensifies. America Uruguay Uzbekistan Venezuela Vietnam Zambia Zimbabwe eSwatini/Swaziland Rep.) Costa Rica Croatia Cyprus Czech Republic Denmark Dominican Republic Ecuador El Salvador Equatorial Guinea Estonia Finland France Gabon Georgia Germany Ghana Gibraltar Global Greece Guatemala Guinea Honduras Hong Kong SAR, China Hungary ILC Legal Iceland India Indonesia Interaméricas Ireland (Republic of) Isle of Man Israel ישראל Italy Jamaica Japan Kazakhstan Kenya Kosovo Laos Latvia Liberia Liechtenstein Lithuania Luxembourg Macedonia Madagascar Malaysia Maldives Malta Mauritius Middle East Region Middle East Bahrain Egypt Iraq Jordan Kuwait Lebanon Libya Oman Qatar Saudi Arabia United Arab Emirates West Bank Gaza Moldova Mongolia Montenegro Mozambique México Mexico Namibia Netherlands Netherlands Antilles New Caledonia New Zealand Nicaragua Nigeria Norway Pakistan Panama Papua New Guinea Paraguay Peru Philippines Poland Portugal Romania Russia Россия Rwanda Senegal Serbia Singapore Slovakia Slovenia South Africa South Korea Spain Sri Lanka Sweden Switzerland Taiwan 臺灣 Tanzania Thailand Trinidad and Tobago Turkey Türkiye Uganda Ukraine Україна United Kingdom UK United States US USA U.S. Afrique Francophone Albania Andorra Angola Argentina Armenia Australia Austria Azerbaijan Bahamas Barbados Belarus Belgium Belgique België Bermuda Bolivia Bosnia and Herzegovina Botswana Brasil British Virgin Islands Brunei Bulgaria Cambodia Cameroon Canada Cape Verde Caribbean Cayman Islands Central and Eastern Europe Chad Channel Islands Chile China Colombia Congo (Brazzaville) Congo (Dem.
